Creative Uses of 360 Photo Booths in Marketing Campaigns
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Read MoreTV Shows Fuelling the Rise of Immersive Experiences
I start most Tuesday mornings, not with a typical marketing checklist, but instead by asking my manager what he thought of the latest episode of the hit TV show ‘The Last of Us.’ And it got me thinking, how do these insanely popular shows create such an immense fan following?
Coachella Brand Activation’s Secrets that UK Festivals are Missing
Whether you work in the events industry or not, you’ve probably come across Coachella. It’s one of the most famous music festivals in the world, with brands lining up to tap into its captive audience of celebrities, festival-goers, and trendsetters. This year’s event was no exception, with an array of immersive and creative brand activations integrated into the festival experience.
Rise Above the Festive Noise with Experiential Tech
Love it or loathe it, Christmas shopping can be an assault on the senses. As the high street continues to lose sales to e-commerce, retailers increasingly rely on the revenue generated in November and December to bolster dwindling sales from the previous months.
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