A Brand New Photo Booth Experience
What is Augmented Reality Booth?
Augmented Reality Photo Booth is a brand new photo booth experience.
- Guests use hand gestures to make the booth operate – without touching anything!
- Noonah creates 3D props which digitally attach to the guests head and face – and scale and move with them!
- Green Screen effect without a Green Screen – export people to another world instantly!
We can make your creative ideas a reality with AR Photo Booth.
How Does the Augmented Reality Booth Work?
The guest stands in front of the open air photo booth and then view themselves appears on a large monitor. Instantly, 3D props are loaded onto the screen and the guest is able to move and interact with them as if they are real! The guest is able to switch between props by raising their right hand above their head. Once the guests are ready to take their photo, they hold down the virtual gesture slider and 3..2..1.. snap, a memorable Augmented Reality Photo is printed and handed to the guests. We are also utilising a new technology that allows us to remove the backdrop without the need of a green screen backdrop. Guests can find themselves anywhere in the world wearing virtual props.
Objectives: To create a fun experience which visitors to the event would not have seen before. To emphasise Cambridge University Press as a digital provider (not just hard copy material).
Where: EXCEL, LONDON
How? Using Augmented Reality Photo Booth, delegates at the event use their gestures to take their own photo and appear inside Cambridge University (real time video content) without the need for a green screen. Cambridge Yourself is born!
Build: We constructed a triangular structure that would fit onto the corner of the stand with additional viewing monitor to attract other passing delegates.
The Result: Each visitor to the stand could choose to punt down the river in Cambridge or visit Kings College. Every delegate received a printed copy of their photo inside a branded photo wallet.
Return On Investment: Significant increase in delegates being drawn onto the stand (all measured of course). Increased data collection. Customers being amazed by the digital technology allowing the conversation to link seamlessly into Cambridge University Press’ digital products.
Next: We have been retained to deliver further events. This time we are adding social sharing (another feature of Augmented Reality Photobooth).