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We recently teamed up with Yokebe, a natural weight loss shake brand, to create a fun experience within Boots & Superdrug Stores during their launch.
Yokebe’s key message was #YouCanBe which was a clever play on words to challenge people to become what they want to be.
We created a green screen Photo Booth which allowed guests to superimpose their head on different professions or characters bodies. It gave the guests a chance to try out being an Astronaut, a President and even a Superhero.
We provided social sharing and a Noonah team member guiding guests on site to share their photos to Twitter, Instagram, Facebook and e-mail. It gave the brand a great presence online whilst in the early stages of their launch.
Yokebe products sat alongside the fully branded bespoke unit and green screen so consumers could try out the shakes before they bought them too.
We achieved great social stats for the event too. Photo’s were shared over 350 times over the course of the roadshow!