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Noonah recently pitched the idea of a Digital Makeover Mirror to Matalan’s event agency to provide an experiential activity at two of their stores. The Matalan VIP Event was to promote the Matalan’s VIP Black Card which is a customer reward sytem which is attained by spending over £150 over 12 months in Matalan’s stores.
The exciting concept included guests going up to the Mirror to take a photo, they were then able to select the clothing stamps that Matalan provided to us so that they could then give themselves a digital fashion makeover.
We designed and created bespoke branding to wrap around the Mirror so that it was visually striking and on brand with the store’s other promotional activity.
It was a fantastic experiential way for everyone to see the latest fashion collection at Matalan. Guests really enjoyed getting involved with the interactive Mirror and trying on the clothes digitally. Some of the shoppers loved the fact that they didn’t have to go in to the changing room to see how the garments looked on! One was overheard saying “they should have these in every store!”
Overall the client was really happy with the activation at the Black Card VIP Event citing that it was a completely new and refreshing take on the photo booth which really livened up the store for the special one-off evening in Liverpool & Cardiff.